The Daily Mail reports that Chiquita is now breeding special flavoured bananas in an effort to bring the P&G logic of brand extension to the fruit and veg market. Brand 'Banana' has run out of juice. Now ex P&G director Fernando Aguirre plans to introduce 'connoisseur' varieties which will include strawberry flavour and be premium priced. Given the convenient protective packaging of the banana and its high energy value, it can only be a matter of time until they introduce a 'chicken korma banana' range. Chains of banana bars are planned to open up in California. Meanwhile the department of health has leaked plans for us to eat at least 20 pieces of fruit a day... Marketing Genius. Or not?


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