Forrester highlights 'easy' authentication

Strong Authentication Made Simple Identity theft is the fastest-growing type of crime in the US. Consumer concern is significantly influencing behavior, causing consumers to curb online purchasing and use of online banking services. Entrust IdentityGuard is a promising approach to strong authentication of online consumers for financial firms, ISPs, and major retailers. Its high security, low cost, ease of use, and flexibility make it well-suited to the challenges of strong customer authentication. While many existing solutions will remain in place, Forrester believes that IdentityGuard will exert a profound impact on the consumer authentication market