CSR meet CRM

I'm increasingly obsessing about the merger between person-centric thinking, and the demands of sustainable and ethical consumption. Technology (especially web 2.0) innovation, is, as ever, the bridge, whether through commerce, content-organisation and social interaction. The missing link as ever - is really smart context management - whether through brands, smart visualisations, or web dialogue. Two new(ish) sites point the way... Zaadz a purposeful (and heavily tag-driven) social community site. and Etsy the buyer-driven arts and crafts community. Commerce, community, conscience...


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