presnick: When Reputation Systems Are Worse Than Useless

Glasshouse associate, Peter Halliday came across this piece of nonsense, implying that upholding a 'good' reputation might occasionally require businesses to behave duplicitously - in order to uphold people's assumptions of what constitutes good behaviour. presnick: When Reputation Systems Are Worse Than Useless In essence it says that fake authenticity, may be a more successful strategy than 'real' authenticity....