5-a-day message getting through...

I passed a street market this morning on my way into work, and was struck by the adoption of 'packaging' by fruit salesmen. One apple, one bunch of grapes, one tangerine, one kiwi fruit and one banana - and a basket! All you need for a long day at the office. Long before Iceland decided to adopt a '5-a-day' logo for application on all its fruit and veg products, the 'street' was already reacting. http://www.iceland.co.uk/ext_11/web/press.nsf/ca5bd6e34a9e994180256c1400568e2a/8750a275fcbd1dd080256ee80041e4c7?OpenDocument This is a great example of a simple message being taken on board by the market. The government can, when it puts its mind to it, effectively change a climate of public opinion. Suddenly I start to feel that chocolate advertising seems almost offensive...and WhSmith's 200g of chocolate 'half price with every magazine' offer is positively obnoxious. Isn't it time a similar simple message was be driven through into fitness education...