First 100 Days site up and running

Great to be able to launch our first commercial weblog for a client this week over at First 100 Days. Our client, Oxford Strategic Marketing, has really bought into the power of the weblog, and around ten of their consultants are so far participating in a shared conversation around the critical success factors for marketers in the first 100 days of a new role. It's great to see high powered, buttoned-down professionals embracing such a fluid medium. I trust this will be the first of many such sites, as we build on our own blogging experience to create new reputation-building campaigns for our clients. You'll see lots more coverage of this idea in marketing media in the weeks and months to come.