CSR meet CRM

I'm increasingly obsessing about the merger between person-centric thinking, and the demands of sustainable and ethical consumption. Technology (especially web 2.0) innovation, is, as ever, the bridge, whether through commerce, content-organisation and social interaction. The missing link as ever - is really smart context management - whether through brands, smart visualisations, or web dialogue. Two new(ish) sites point the way... Zaadz a purposeful (and heavily tag-driven) social community site. and Etsy the buyer-driven arts and crafts community. Commerce, community, conscience...

Ross Mayfield's Weblog: Long Tail of Apathy

nice post here from Ross Mayfield, questioning the links between political engagement, civic participation and social software. Ross Mayfield's Weblog: Long Tail of Apathy Cynically, Ross is just creating an excuse for saddos to sit in their lofts blogging to themselves and think that this is some form of 'civil disobedience'...rather than just introversion. As one such saddo, though, I agree with him...

Ultimate brand stretch? Toyota House anyone?

Found this in Digg "Concentrating the knowledge and technology of the Toyota Group to the housing business, Toyota's house making is based on the "Skeleton & Infill" approach. Based on careful consideration of customer lifestyles, three different structures have been developed for the Toyota Home line-up... More detail is available here at Toyota

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