Virginal?
Innocent is becoming more innocent by the day...announcing its intention this week to use fully compostable, corn-starch packaging...
Innocent is also making headway on increasing the transparency of its sourcing policies, and it making a contribution of biodiversity - for example sourcing its famously deep-red Sanga Sengana strawberries...
The company has even taking to blogging.
It is the ultimate bobo brand?